New Market Research Checklist
Quick Simple Leads Resource Center

1. Define the market
Location or industry, intended customer, and the offer you would test.

Notes:
____________________________________________________________
____________________________________________________________

2. Demand and customer evidence
Record sources, dates, and conversations. What is still an assumption?

Notes:
____________________________________________________________
____________________________________________________________

3. Competition and alternatives
Who already serves this market? What gap might you address?

Notes:
____________________________________________________________
____________________________________________________________

4. Ability to serve
Capacity, staffing, travel, delivery, and impact on current customers.

Notes:
____________________________________________________________
____________________________________________________________

5. Costs and uncertainties
List expected costs, revenue assumptions, and unanswered questions.

Notes:
____________________________________________________________
____________________________________________________________

6. Local requirements to verify
Identify the relevant authorities or qualified advisers for your activity and location.

Notes:
____________________________________________________________
____________________________________________________________

7. Design a limited test
Your spending/time limit, outreach method, and evidence of success.

Notes:
____________________________________________________________
____________________________________________________________

8. Review date and decision
When will you continue, adjust, or stop? What result would change your mind?

Notes:
____________________________________________________________
____________________________________________________________