SALES INTRODUCTION

Introduction Through a Mutual Connection

A referral or permission-based introduction

Best for

A referral or permission-based introduction.

Tone

Warm and transparent.

Subject Line Options

[Mutual Connection] suggested I reach out
Introduction through [Mutual Connection]

Email Template

Hi [First Name],

[Mutual Connection] suggested I contact you because [accurate reason]. I help [business type] [specific outcome], and they thought that might connect with your work on [topic].

Would you be open to a brief introduction next week? I am also happy to send more context by email first.

Best,

[Your Name]

Replace every bracketed field before sending. Copy Email copies only the email body.

Why it works

A named, accurate connection creates context without overstating the relationship. The recipient can choose between a call and written details.

How to personalize it

Confirm that the mutual contact gave permission to use their name. State exactly what they said, without embellishment. Read the finished message aloud and remove any line that could be sent unchanged to an unrelated company.

When to use it

Use it when a mutual contact has made or approved the connection.

When not to use it

Do not use a person's name merely because you both know them or appear in the same online network.

Before you send

Confirm the recipient's role, the company detail you mention, and the accuracy of any claim. Use a truthful sender identity, include any information required by the laws that apply to your outreach, and honor opt-out requests. Public business information does not by itself establish consent.

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